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Zuma isn’t just a tech product—it’s a quiet revolution unfolding in your ceiling. In a market cluttered with single-function gadgets and lifeless home tech, Zuma rises above the noise—blending high-end lighting and immersive sound into one seamless, sensory-led experience.
The Challenge
To bring a hidden innovation into the light. To turn Zuma from a cool gadget into a lifestyle must-have. To make people feel Zuma before they even touch it.
The Home, Reimagined
We didn’t just brand a ceiling speaker—we built a whole new category of experience. Our job? To channel Zuma’s premium feel and multi-sensory power into a visual and narrative identity that speaks to aspiration, calm, control, and connection. One part sci-fi, one part sanctuary.
From audience personas to digital design, our creative lens was grounded in who Zuma serves: the design-led parent, the audiophile aesthete, the mood-maker. This isn’t about showing off tech specs. This is about letting people feel what it’s like to live better—with light, sound, and space in harmony.
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The Idea
Pause the chaos. Press play on the life you want.
Because your ceiling has more to offer than silence.
Tech That Feels Like Magic
We built a brand universe around Zuma’s core: experience. The colour system responds to mood. The visuals capture everyday stillness turned cinematic. Typography and copy feel as smooth and considered as the product itself. Every touchpoint was crafted to bring out the emotion of owning Zuma—not just the function.
We harnessed Zuma’s core pillars—elevated living and sensory harmony—to craft a visual identity that feels as refined and immersive as the product itself. By pairing sleek, minimalist typography with aspirational, emotion-led imagery, we created a look that speaks to calm, control, and modern luxury.
Social Rollout
To bring Zuma into people’s homes (and hearts), we designed a high-touch, aspirational social campaign. With reels, influencer collabs, and mood-driven product shots, the feed became a source of inspiration—not just information.
We focused on storytelling that highlights everyday transformation: the bath that becomes a spa, the kitchen that becomes a concert.
“Be Guided stood out immediately as the clear choice—not just for their ability to offer a full-service solution across branding, marketing, and PR, but for the sheer professionalism and passion they bring to every project. They delivered with precision, creativity, and consistency—and made the entire process genuinely enjoyable. Add to that their competitive pricing, and it’s easy to see why they outshone their peers.”
Andrew Chalmers, CFO & Global Business Fixer
OUR ROLE
DESIGN
Art Direction
Visual Design
Motion Design
Creative Direction
CONTENT
Copy Writing
Video Production
Photography Production
Post Production
Sound Design
Music Production
STRATEGY
Integrated Marketing Strategy
Content Strategy
Social Strategy
Audience Research
Media Consulting