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A go-to space to eat well and feel at home

We used grounded, character-led storytelling and close, kinetic camerawork to bring viewers inside the PNB experience—from the steam of the pots to the comfort of the table. Every frame focused on evoking flavour, family, and familiarity. Through a consistent digital rollout across video, stills, and story-led captions, we positioned PNB as a go-to space to eat well and feel at home.

A diner lifting a forkful of thinly sliced beef carpaccio and arugula over a plate garnished with burrata and chili slices at
A crispy Italian pizza topped with prosciutto, ricotta, cherry tomatoes, and arugula on a branded Pasta Non Basta placemat.
Overhead view of hands sharing a plate of flatbread topped with shaved parmesan and pasta, paired with an orange cocktail on
A vibrant collage of retro-inspired posters combining Italian typography, vintage photography, and food illustrations that ce
A wall of colorful vintage-inspired posters featuring Italian food, drinks, and typography promoting Pasta Non Basta’s fresh
A green and coral poster featuring a Negroni cocktail with bold retro typography reading “Pasta Non Basta,” showcasing playfu
A flat-lay of a funghi pizza topped with mushrooms, ham, and cheese on a beige background with the bold heading “Funghi” and
A young boy enjoying a slice of pizza against a bright collage backdrop of Italian drink and food packaging featuring Pasta N
Two circular coaster designs featuring a Negroni and a San Pellegrino bottle with the “Pasta Non Basta” logo and restaurant a
[BEHANCE] PASTA NON BASTA CASE STUDY.jpg
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