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Hyper-Real. Hyper-Fast.
Unmistakably Lamborghini.
Lamborghini challenged us with a brief that was as ambitious as the car itself: create a commercial for the Urus that feels like a blockbuster—without filming a single frame in real life. The ask? Make viewers feel the roar, the speed, the luxury—entirely through CGI.
All it takes is one ignition
The final edit delivered everything a high-performance brand demands—precision, presence, and prestige. But more than that, it proved what’s possible when technology meets storytelling. No green screens. No compromise. Just pure digital dominance.
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