Lamborghini challenged us with a brief that was as ambitious as the car itself: create a commercial for the Urus that feels like a blockbuster—without filming a single frame in real life. The ask? Make viewers feel the roar, the speed, the luxury—entirely through CGI.
The Challenge
To blur the line between physical and digital. In a market flooded with CGI, it’s easy to spot what’s fake. We had to push realism to the edge—crafting a film so believable, so immersive, you’d swear the tyres left rubber on the screen.
Hyper-Real. Hyper-Fast. Unmistakably Lamborghini.
The final film delivered everything a high-performance brand demands—precision, presence, and prestige. But more than that, it proved what’s possible when technology meets storytelling. No green screens. No compromise. Just pure digital dominance.
The Idea
Don’t show the car. Unleash it. Our concept was built around cinematic velocity—tracking the Urus through surreal, dynamic environments that elevate its power and elegance. It wasn’t just about technical perfection—it was about emotional charge. About creating an experience where luxury meets adrenaline.
The Approach
We engineered every shot from the ground up—modelling, animating, and lighting the Urus with obsessive attention to material, scale, and motion physics. Camera work mimicked live-action rigs. Environment textures responded to speed and light in real-time. Every detail was calibrated to trick the eye and trigger the senses.
All it takes is one ignition
We anchored the campaign in a visceral insight: true desire is felt, not shown. Our CGI didn’t just showcase a car—it stirred something primal. That sensation of control, velocity, and elegance in motion. From visual pacing to audio cues, every second was crafted to ignite.
OUR ROLE
DESIGN
Art Direction
Visual Design
Motion Design
Creative Direction
CONTENT
Copy Writing
Video Production
Photography Production
Post Production
Sound Design
Music Production
STRATEGY
Integrated Marketing Strategy
Content Strategy
Social Strategy
Audience Research
Media Consulting