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strength in
her story
The Chicas Poderosas movement came to us with a bold ambition: sharpen their brand for a global stage while staying true to their roots of diversity, community, and journalism. A collective known for empowering women in media, they needed a visual and digital identity that could carry both grassroots authenticity and institutional credibility.
Many voices
one platform
By creating a brand system that unites diversity with credibility, a flexible identity that captures the energy of a movement while projecting the confidence of a global media organisation. The concept fused storytelling with modern times to make Chicas Poderosas feel both community-led and corporate-ready.
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