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Brand.

Where creativity meets strategy to discover your brand's true propose.

The perfect brand promise.

Audiences want to be involved in a story that is larger than themselves. Brands that give customers a voice in a larger narrative add value to their products and give their customers a deeper sense of meaning.

Brand Strategy

It begins with asking the right questions. Transform your business goals into reality with a brand strategy that energizes your company and sparks meaningful conversations, both externally and internally. This way, everyone is aligned with a shared purpose.

Brand Naming

Choosing the right name—or the wrong one—can make or break your success. Our strategic approach examines every aspect, whether you're introducing a new product, expanding services, or launching an entirely new business. With extensive experience in competitor analysis, thorough market testing, and navigating complex Intellectual Property challenges, we position your business to achieve what may seem nearly impossible.

Brand Identity

We leverage your brand strategy as a foundation to drive and inspire the creative process. By combining key insights from detailed customer and competitor research with our conceptual design methods, we shape our creative direction. Every element is thoughtfully assembled to bring your brand to life in a compelling and cohesive way.

Brand Voice

Your tone of voice defines how your brand speaks and engages with others. What you communicate and the way you deliver it should be as distinctive and genuine as your visual identity. We ensure your tone of voice connects with the audiences that are most important to your brand.

Brand Activation

How your brand connects with and engages your audience is a vital aspect of your brand strategy. Brand activation is all about your go-to-market approach, which can include events, social media, campaigns, PR, and advertising. With our expertise, we can bring your brand to life by crafting meaningful customer experiences through the most effective channels.

Brand Management

Showing your brand consistently is as vital as building a brand that connects with your audience. This involves a strategic and holistic approach across all channels and touchpoints, such as brand identity, messaging and tone of voice. With our expertise in brand systems management, we help you maintain your brand’s integrity in all interactions with customers and stakeholders.

OUR BRAND PROCESS

01

Plan

Defining the scope, scheduling project timelines, and securing budget approval to ensure everyone is aligned and working toward the same goals.

02

Discover

A joint workshop to explore the project's main objectives and establish key performance indicators (KPIs) for success.

03

Define

Carrying out research on the 'three C's'—client, customer, and competitor—to analyze your brand's position and develop a strategy grounded in actionable insights.

04

Strategy

Creating your brand strategy document to lay a strong foundation for your brand’s growth and steer the entire brand development process.

05

Craft

Crafting and implementing your new or updated brand identity across multiple platforms.

06

Push Play

The activation of your brand across, print, digital, social and experiential channels. 

07

Support

Continuous brand management and maintenance through our dedicated brand partner service.

“Be Guided was fundamental to the development of our company’s strategy and direction. Their business acumen, vision and depth are second to none. Having worked in multiple fields, he is uniquely positioned to provide non-biased and high-value-added guidance. I couldn’t be happier with our progress and work with the team. I would recommend to anyone on an entrepreneurial path.”

CEO - Pepper Tree | Rafael Chang

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